Helping adoption professionals find Birthmothers!

In 1999, after doing five of our own adoptions, upon request we began advertising for others. Within a few years we were advertising for several adoption agencies and attorneys. We now operate the largest advertising service in the field of domestic adoption and work with a number of adoption professionals.

We have gotten very good at what we do; each year between 125 and 150 families get their forever child through our advertising. We have the high ethical standards and the placement rate for our birthmothers that are matched with adoptive families has averaged around 84%. We have made the transition from phonebook advertising to the internet and several other venues. And our prices are competitive.

Our staff is educated and knowledgeable with their own adopted children. With two decades of experience we know the ups and downs and risks involved with adoption. We do everything we can to minimize fall-thrus through verifications, extensive background paperwork and psychological profiling. We also provide guidance with case management at no extra cost.

If you are an adoption professional with perspective adoptive families or birthmother housing and are looking for an advertising partner, contact us.

Open Adoptions

Open Adoption means different things to different people. Many of our birthmothers like the idea of open adoption. If your client can honestly offer this kind of relationship to a birth mother, it will increase their odds of finding a birth mother. We know the importance of offering this to our birth mothers and the positive impact it will have during the adoption process and beyond.

Minority Adoptions

We have a heart for minority adoptions with eight of our own.  We want every child to get a loving home—this includes racial minorities and handicapped children.  At all costs we would like to keep children out of foster care and give them loving parents. We also understand the popularity of adopting different and mixed race babies. 


How long will it take for one of my families to be matched?  

This will depend on your budget and other particulars that  your client may have. For each specification that you add (like boy only, late term only, no drug use, race specific, or traveling to birthmother housing) it will take a little longer.

What are the odds of one of my prospective adoptive couple to get a baby?  

100% if they don’t give up.  The overall likelihood of any given situation is 84%. We do have a rollover and refund policy.

What are the advantages and disadvantages of matching with a birthmother early in her pregnancy?

There is less competition for birthmothers in their second trimester than those in their third. Your client have to wait longer and there may be more living expenses, but statistically there is not much difference in their rate of placement. There are several advantages: your client will get a chance to know the birthmother better and build a good relationship with her. This will allow access to a wealth of information about their child’s background that a late term situation may not.

I am a perspective adoptive parent and my adoption agency only does home studies. Will you work with us?  

Yes, in most cases.  We can steer you to an adoption agency or attorney that we regularly work with. For more information, please contact us at parents@adoptionadvertising.orgWe do not work with adoptive couples from Virginia.

About Us

We are friendly, competent and professional. But what you will appreciate most is our empathy. Adoption can be trying; we know this because we have been through it a number of times ourselves. And we’ll help you and your client through it as well.

Vicki, Director: BA Sociology NCSU; 1 yr. Law school; mother of 18, eight of which are adopted;  20 plus years working in the field of adoption; worked in the field of human services since 1971; co-founder of Casa de Sion, an orphanage in Guatemala.

Jody, Business Manager: BA Psychology NCSU, 1 yr. grad. school; father of 18, nine of which were adopted; 20 years working in the field of adoption; co-founder of Casa de Sion.

Sarah, Assistant Director: MSW in clinical therapy Columbia Univ.; 13 years of living in the world of adoption and 15+ years working in the field including birthmother housing; 18 months on volunteer foreign mission.

Flossie, Caseworker, Technical Coordinator & Financial Assistant: BS Accounting VA Tech; 13 years living in the field of adoption and 15+ years working in the field.

We have birthmothers ready to match with your clients. Contact us today!

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